CFO ADVISORY & BUSINESS PERFORMANCE
CFO advisory for better business decisions.
Bracknwell Partners helps owners, boards and management teams strengthen financial leadership, improve performance and make clearer commercial decisions without always needing a full time CFO.
Business advice should not be abstract. It should help leaders understand what is happening, what is likely to happen next and what decisions need to be made. We work with ambitious businesses that need clearer financial direction, stronger management information and practical support around growth, cash flow, profitability, funding, performance and change. This service is designed for businesses that want CFO level thinking without necessarily hiring a full time CFO.
What this service covers
We provide practical CFO advisory and business performance support across the areas that matter most to growing businesses.
- Financial strategy and business planning
- Budgeting and forecasting
- Cash flow management and monitoring
- Management reporting and board packs
- Profitability and cost analysis
- KPI development and tracking
- Working capital management
- Investor and lender reporting support
- Fundraising and financial planning support
- Internal financial controls and process improvement
- Risk management and financial compliance support
- Growth and expansion planning
- Management decision support
- Pricing and margin analysis
- Scenario planning
- Finance function improvement
When this helps
You have outgrown basic accounts
Your year end accounts tell you what happened, but not enough about what to do next.
You need better cash flow visibility
You want to understand cash, working capital, funding needs and pressure points before they become urgent.
You need senior finance support
You need CFO level input, but do not yet need or want a full time CFO.
You are preparing for growth
You need stronger reporting, planning, controls and decision support before the business becomes more complex.
You are speaking to lenders or investors
You need credible numbers, forecasts and reporting that stand up to external scrutiny.
Profitability is unclear
You want to understand margin, cost, pricing, performance and which parts of the business are creating value.
How we work
Understand the business
We start by understanding your business model, numbers, reporting, cash position, current finance processes and immediate priorities.
Stabilise the basics
We help strengthen the information leaders rely on, including reporting, forecasting, cash flow visibility and key financial controls.
Improve decision making
We build practical management information, KPIs, board reporting and performance analysis that support better decisions.
Support the next stage
We provide ongoing or project based CFO advisory support as the business grows, raises finance, improves profitability or prepares for change.
What you get
Clearer reporting
Management information that helps you understand performance, not just compliance.
Better forecasts
Budgets, forecasts and scenarios that support planning and funding decisions.
Cash flow discipline
Improved visibility over cash, working capital and short term pressure points.
Commercial insight
Support on pricing, margin, costs, profitability and growth decisions.
Stronger finance foundations
Better processes, controls, reporting routines and accountability.
Senior support when needed
CFO level advice on a flexible basis, without committing to a full time hire.
Who this helps
This service is designed for businesses that need stronger financial leadership and clearer commercial decision support.
- Owner managed businesses
- Growing SMEs
- Founder led businesses
- Management teams preparing for scale
- Businesses seeking funding or refinancing
- Businesses preparing for sale or investment
- Professional services firms
- Financial services firms
- Businesses with unclear reporting or cash flow pressure
- Businesses that need CFO level input on a flexible basis
How this differs from Fractional Finance and Virtual Finance Office
CFO Advisory & Business Performance is focused on strategic financial judgement, performance improvement and major business decisions. Fractional Finance is focused on providing flexible FD or CFO leadership on a part-time, interim or ongoing basis. Virtual Finance Office is focused on outsourced finance operations and management reporting. Many clients use these services together.
CFO Advisory & Business Performance
- Strategic finance advice
- Business planning
- Cash flow and funding decisions
- Profitability improvement
- Board and management decision support
- Investor and lender reporting
- Growth and performance support
Fractional Finance and Virtual Finance Office
- Flexible FD and CFO leadership
- Senior finance judgement on a part-time or interim basis
- Ongoing finance leadership for growth and funding
- Outsourced finance operations
- Bookkeeping, VAT, payroll and reconciliations
- Management accounts and reporting routines
- Cloud accounting and dashboards
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Explore →Let's talk about what's next.
Speak to Bracknwell Partners about CFO advisory, business performance and the financial decisions shaping your next stage of growth.